Software insights

Clear answers for software, automation and product decisions.

Decide what to build, what to buy, which process to automate and what a complete software budget or product plan should include.

01 / understand02 / map03 / decide04 / implement05 / improve
Start with your decision

Find the question holding up the project.

Use these guides before approving a scope, comparing software options, choosing an automation target or asking providers for an estimate.

Choose a guide when you need to

  • Turn an idea into a first complete release
  • Compare custom software with an existing product
  • Replace a critical spreadsheet
  • Plan a Canadian software budget
  • Choose between ordinary automation and AI
  • Understand the backend behind a mobile app
About the author

Guidance from building software people use to run real work.

Moe writes from experience with custom applications, backend systems, payments, content, scheduling, integrations and AI-assisted workflows. Learn about his software practice.

Have a specific project?

Bring one ordinary case and one difficult exception.

Those two examples are enough to find where the workflow breaks and which software decision comes next.

Discuss a Software Project
Start a software project

Tell Moe what the software needs to do.