Get clear
We start with the job to be done, the people using it, and what success looks like.
I design and build custom applications, connected systems, and automation that make work easier. From the first idea to a product people can use.
A product to launch. Tools to connect. Work to automate. Start with what you need to solve.
Customer portals, internal tools, and web or mobile apps built around the work your current tools make difficult.
Connect your tools to automate payments, scheduling, follow-ups, and the repeated work between systems.
Process documents, sort requests, and assist conversations, with clear limits and a person in control when it matters.
Define the product, data, and technical decisions before committing to a system you need to grow with.
Explore the work and the decisions that make each product useful.
Moe created the first property management software to automatically reconcile residential and commercial tenant e-transfer payments and issue an invoice within five minutes of acceptance.
Explore the workBooks, PDF previews, translation, and administration connected to mobile apps through one shared set of data and services.
Explore the workCustom integrations automatically track residential rent increases and commercial lease escalations so payments can be checked against the current amount due.
Explore the workEach step gives you something concrete to review and act on.
We start with the job to be done, the people using it, and what success looks like.
You get a clear scope, user journeys, and a practical build plan.
You review working releases as the product takes shape.
The software is tested, deployed, and documented, with a plan for what comes next.

I’m Moe Zoubi, a software architect and business owner. My work connects product planning, technical decisions, and hands-on development.
You can explain the problem in everyday language. We’ll define what the software needs to do, the first useful release, and how to get it into people’s hands.
More about MoeA different side of building software: browser games you can play right now.
Slide studded bricks along the grid into matching shredders. Solve 50 colourful puzzles, including 20 advanced levels with interlocking shapes and checkerboard obstacles.
Climb a jungle tree as high as you can. Swipe around the trunk to dodge branches, beehives and rival monkeys, tap to leap between trees, and grab bananas for new skins.
Untangle 15 handcrafted parking and marina puzzles. Swipe cars, buses and boats into clear lanes and out of the jam. No timer, just a way out.
A Flappy Bird-inspired arcade game. Tap to stay airborne, thread the gaps, and take another shot at your best score.
A Frogger-style boat game. Time your crossing, get across the water, and keep the kayakers out of harm’s way.
Flip two cards and find the matching pairs. Clear the board to reach the next level.
Guess letters to uncover the hidden word before you run out of chances.
Dodge traffic, jump barriers, and keep the fare climbing for as long as you can.
A retro arcade space shooter. Move your ship, blast the enemies, and survive as long as you can.
Bounce from platform to platform and climb through the sky. Keep moving: fragile platforms only hold for one bounce.
Slide the ball sideways, then flick it up the lane. Aim for strikes and spares across ten frames.
Steer Ralphie the golden Labrador and his sled down a snowy slope. Dodge trees, rocks and logs, and race the other dog teams to the finish.
Bring your idea, the process you want to improve, or the system holding you back.